Contributed by: Robert Halik
Yogi Berra once said,” He hits from both sides of the plate. He's amphibious.” Telecommunications may not be as entertaining as baseball, and certainly not as much as Yogi, but it does require great skill to execute a well played game. In the game of telecom expense management, swinging with equal measure and effect from both sides of the plate can save your organization thousands, perhaps even millions of dollars.
Network operations and expense managers often tend to focus on rate reductions when looking into procuring new services but there is much more. Just like Yogi’s “amphibious” hitter, TEM firms end up being far more valuable to the companies they serve if they can swing both ways. In TEM procurement, the other direction involves swinging at your contract terms and conditions.
Your contract terms and conditions will need to be reviewed in rigorous detail. Negotiating best practice terms and conditions are as important as driving rates to or below market. In Yogi speak, “a nickel ain’t worth a dime anymore.” Nowadays, times are tough for all organizations so it’s important to reduce financial exposure indirectly (i.e. terms and conditions) as well as directly (i.e. rates).
Favorably negotiated terms and conditions can minimize shortfall penalties and provide the flexibility to secure a rate reduction in a down market. Aggressively negotiated terms and conditions will also influence the degree to which your organization can effectively manage your vendors’ performance over the life of the agreement.
Your existing key terms and conditions will need to be compared to the most favorable that presently exist for each respective vendor under serious consideration to date. It’s important to generate and provide a readout of current terms against recommended alternative language and determine a negotiation strategy that will empower your organization to successfully negotiate the most competitive terms for your new agreement.
Critical terms and conditions that should be included in any benchmark study and compared to best practices:
Commitment: The structure, language and commitment levels should be closely evaluated. Any concessions made to a vendor (e.g. monthly or yearly revenue commitments) should be reciprocated in kind. Quid pro quo is certainly the rule here; for example, longer terms should translate to a commensurate reduction in rates. Yogi once remarked, “I always thought that record would stand until it was broken.” The same holds true for telecom negotiations: push the envelope and you may be able to achieve much more than you thought possible.
Service Level Agreements (SLAs): The proposed SLA and its associated penalty language for failing to meet service levels should be scrutinized. As Yogi might also say, “It’s not a problem until it’s a problem.” Service levels are typically met by most vendors but it is important to have protections in place should the unexpected happen.
Account Team Control: How empowered will your organization be to influence the assignment of the account team and customer support personnel? Has your incumbent vendor account team been responsive enough to your needs? According to Yogi, “all pitchers are liars or crybabies.” And so goes the game of telecom; if your vendor account team personnel have not been throwing a good game, it might be time to call the bullpen and make a change.
Annual Rate Reviews: Will your organization have the authority to force price reductions as the market drops? Another Yogi nugget of wisdom proclaims, “If the world were perfect, it wouldn’t be.” It’s not possible to be perfect and, as Yogi notes, it probably wouldn’t be much fun but it is possible to approximate perfectly managing the imperfect; we can protect against the uncertainty of the future by putting protective measures in place today.
Business Downturn Clause: Will your organization possess the authority to reduce the revenue commitment due to business downturns? As is the case with the annual rate review, “ninety percent of this game is half-mental” so a little Yogi-vision goes a long way towards mitigating the potentially deleterious effects of an unknowable future.
In sum, benchmarking to achieve the most competitive terms and conditions is critical to proactive telecommunications network expense management; it’s just as important as pursuing the most favorable rates. Yogi once noted, “Anyone who is popular is bound to be disliked.” As TEM professionals, it’s better to be popular with our respective CFOs than with our service providers. Vendors may dislike tough negotiations but, like Yogi, “they will give their right arms to be ambidextrous” if it means getting your business.